Pennies and Wolves FC

With the help of our payments and technology friends, Retail & Sports Systems and Optomany, Wolves FC were able to implement Pennies online and in-store, giving football fans the opportunity to donate their digital change in support of the clubs Foundation when buying club merchandise.

On July 4th, Wolves FC became our proud new Premier League partner to launch Pennies who are also competing this season in the UEFA Europa League, which is a first for Pennies. They implemented the digital charity box alongside the new season kit release and have received an amazing customer response!

With such a great level of engagement and teamwork; the implementation went according to plan and we achieved the deadline of launching Pennies in time for their new season kit launch. We now look forward to working closely together with Wolves FC to help ensure that Pennies continues to play its role in contributing towards their fundraising goals for the Wolverhampton Wanderers Foundation and sharing the positive impact that the micro donations have for the local projects that they support. I wish them the very best of luck for the new season!

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