Blackpool FC New Online Retail Site Launched

Blackpool Football Club is delighted to announce a partnership with Retail & Sports Systems (RSS), which includes the launch of a brand-new retail website.

The new website is part of a complete new Retail System installation that includes a newly-installed Epos hardware system, inclusive of tills and mobile tablets in-store at Bloomfield Road.

The new-look online store provides a fresh, modern look and a vastly-improved supporter shopping experience. The website has a host of new features, including shop by player for all your replica kits, a full range of popular Blackpool FC merchandise, including all your winter warmers, plus an improved search functionality to make it easier to find what you’re looking for.

In addition, the club is also delighted to announce new partnerships between its ticketing provider Ticketmaster and CRM provider Sports Alliance, which will launch next week. Through this new partnership supporters will be able to buy tickets and retail with the same account. The new Blackpool FC Club Account allows supporters to make ticket and retail purchases using the same login details, taking the hassle out of multiple logins and making the supporter journey as painless as possible.

Linton Brown, Chief Commercial Officer, said: 

“The club is delighted to announce these new partnerships as part of its strategic investment in retail, digital and CRM platforms. The Single Sign On account will allow a supporter to register once, using Social Sign In, if they choose, and log in across all Club domains, systems or applications, maintaining a consistent identity and experience throughout.

“These exciting collaborations further demonstrate our progress and intended growth commercially and are a huge step forward as we look to deliver industry-leading digital marketing platforms across the business.”

Please visit and take a look at our new-look online store now. Tangerine Friday offers are on all weekend, with up to 40% off selected items. 

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